Released on = October 10, 2006, 12:11 pm

Press Release Author = Starr Tincup

Industry = Management

Press Release Summary = Team prepares for triathlon to raise money to help fund
blood cancer research, education and patient services

Press Release Body = FT. WORTH, Texas - October 10, 2006 - The five-member triathlon
team from Starr Tincup, an integrated marketing firm that serves software and
services companies through customer selection, acquisition and retention, has
completed its first month of training for the Olympic-distance Lavaman Triathlon in
Kona, Hawaii, on April 1, 2007. The team has kept track of their training,
accomplishments and obstacles, as well as decided individually which team member is
the most and least prepared.

During the last month, J. William Tincup, principal and co-founder of Starr Tincup,
hired a personal trainer and purchased an exercise bike. Perhaps most importantly,
he has cleaned up his exercise room at his house. He said he plans on exercising
with his wife and using the training to make life changes that he has wanted to
make. His wife and parents will go to Hawaii to see him compete, and he enjoys
talking to prospects about the triathlon.

Bret Starr, principal and co-founder of Starr Tincup, has worked out six days a week
during the last month. He bikes, swims and runs three times each week, which means
he has biked, swam and run "lots and lots" of miles in the last month. Bret works
out both individually and with the team, but enjoys the team workouts the most. He
said he believes that he is the most prepared and that Mark Mitchell is the least
prepared.

Bret's wife, Jennifer Starr, has been following the training schedule that the
team's coach, Tom Parks, has provided. She said she is too scared to ask what the
long-term training schedule looks like. Jennifer said that just sticking to the
schedule for a month is "nothing short of a miracle." She believes the team members
who have been sticking to the schedule are the most prepared, while those who have
not followed the schedule are the least prepared. However, she said she won't name
any names.

Kevin Mangum, who has never cared for running or any other cardio activity and could
previously run only a mile at a time, can now run more than four miles and "would
challenge Lance Armstrong to a cycling duel." Kevin said he doesn't know who the
least prepared team member is, only because they are always too far behind him
during training. He said he trains individually because "it's all about the shock
and awe effect. I don't want them to see me coming." He trains six days a week. He
claims to have run, biked and swam about 100 miles so far, but because he works out
alone, no one really knows.

Mark Mitchell said that the biggest accomplishment so far has been mobilizing the
team members and getting them to commit to "a grueling physical training regiment."
Mark, obviously the optimist of the team, complained that "it's no fun running or
biking in the rain. It's only going to get worse the closer we get to winter."
However, he did say that it really helps to train with a team because he knows that
someone is expecting him to show up for a workout at 6 a.m. Mark lied, "I work out
six times a week." He said that at this point, Bret Starr is the most prepared and
J. William Tincup is the least prepared, but he might just be sucking up to Bret.
The "official" workout schedule for the team consists of six workouts a week, with
two days of running, two days of biking and two days of swimming. The team has
Fridays off and does both a run and a swim on Saturdays. The team trains
individually, but has three additional team workouts per week. If following the
schedule, during September each member of the team should have run 27 miles, swam
5,000 meters and biked 94 miles.

About Starr Tincup

Starr Tincup is an integrated marketing firm for business-to-business software and
services companies. The company helps its clients select, acquire and retain
customers through direct and indirect channels. The scope of services includes the
development and execution of market research, sales and marketing process, marketing
programs, and best-of-breed sales and marketing technology implementation and
integration.

For more about Starr Tincup, visit their website at www.starrtincup.com or read
their blog at http://starrtincup.blogspot.com.

Media Contacts
Bret Starr
Principal and Co-Founder
817.204.0388
starr@starrtincup.com

J. William Tincup
Principal and Co-Founder
817.204.0400
tincup@starrtincup.com
Starr Tincup


Web Site = http://www.starrtincup.com

Contact Details = Starr Tincup
1412 W. Magnolia Ave.
Suite 200
Fort Worth, TX 76104